IN-STORE DISPLAYS 101: PRODUCTS THAT POP!
Did you know that 75% of purchase decisions are still made right in the store? Creating beautiful and lush in-store displays is easy and can help drive even more sales, once you focus on a few best practices that will help any home décor products really pop.
TIP #1: LET THERE BE LIGHT!
All products benefit from great lighting sources—bright natural light, alongside warm recessed lighting. A dark sales area can discourage customers from browsing, and create pockets of ineffective floor space.
Beatriz Ball products require great light to really shine. Our highly-polished and reflective pieces lose their unique luster if shown in a dark or under-lit area.
- Installing track lighting on items on tables
- Putting in LED lights for shelved pieces
- Bringing in as much natural light as possible into your store
Likewise, displaying products against a dark background can make them appear dark and drab. Go for lighter backgrounds, like white or light gray. Or, warm them up on a wooden table or shelf.
TIP #2: POINT OUT UNIQUE BENEFITS ABOUT THE PRODUCT
Some customers will shy away from certain home décor products like ours because they simply look like they could be fussy. Or, they may believe they're decorative objects only. Use the display area for informative cards or signs. These small signs can act as a silent and constant salesperson for browsing customers, even when you're busy helping someone else.
For Beatriz Ball, use these signs to show customers that our products:
- Are handmade
- Do not tarnish or require polishing
- Can be personally engraved
- Go from freezer to oven to table, effortlessly
TIP #3: CREATE ACTIVE, ENGAGING DISPLAYS
When it comes to in-store displays for home décor, height matters. A platter simply disappears when it's displayed flat on a shelf, as you can see in the image below.
The best home décor in-store displays are those that vary height and depth, while showing off every piece. Tables—whether large enough to fit eight or simple small tables throughout the store—are great for displays. Aim to:
- Display trays and platters on stands
- Display deep bowls upright throughout a tablescape
- Use smaller items alongside larger products to create a lived-in and varied feel
TIP #4: INVITE YOUR CUSTOMERS TO THE TABLE
There is nothing as inviting as a well-laid table. Invite your customers to the table, so they can see how different products would actually look in their homes.
Combine linens with flatware, runners with platters. Create a sense of abundance and beauty with these in-store displays, as they're often one of the most effective for driving sales. Appropriately-sized tables allow customers to:
- Pick up and touch pieces
- Feel the weight of them in their hands
- Interact with your products beyond the visual
TIP #5: ABOVE ALL, TELL A STORY
As we discussed in an earlier blog, customers crave stories. They want to feel included in the production process and, more importantly, they want to know that the items they buy will continue to add value and a story to their lives.
You can help tell the story of a product by:
- Highlighting information about the artist
- Grouping small and large pieces together that showcase all aspects of a particular line or brand
- Scheduling a day for the artist to come into your store to talk about their home décor products
Likewise, the Beatriz Ball brand is built around the story of handmade artisan pieces that are both gorgeous and durable enough for everyday life. You can help drive sales by adding information about this to signs near our products or displaying collections together on nesting tables.
BONUS: ALWAYS KEEP LEARNING
Finally, creating the best in-store displays is a constant and continuing effort. Keep track of what works in your store and what doesn't. If a customer comments on a display area, make a note of that. You can also ask your more loyal customers which areas of your store they love, and then work on including those elements elsewhere.
For even more information about in-store displays and what drives us to buy, some great resources for home décor retailers include:
Creating effective in-store displays comes down to showcasing the beauty of your pieces, with abundance and warm lighting emphasized. For more tips and tricks, continue to follow along with our blog!