It's strange, but we can all sense when an item has been handmade, right? There's a certain gravity to the piece, and a sense of place from being formed by hands. And we love it. It's no wonder then that with the huge rise in ecommerce, consumers found even more and better ways to find the handmade goods that they love.
THE ALLURE OF HANDMADE GOODS
When we buy things, we want to feel connected to the story of where that product came from. It will have a space in our homes, in our bedrooms or on our kitchen tables during dinner. The story of how it got there is important.
Kelly Wenzel at Beatriz Ball, understands why handmade goods have become so relevant in the last few years. As she explains:
"Since most products on the market are mass-produced, it is increasingly rare, and special, to find something that is completely handmade. Today's consumer is increasingly curious about, and conscious of, where products come from, and how they are made. They also value the unique story of each handmade item, and the cultures that produce them."
Take, for example, our VENTO ice bucket. It's a gorgeous, sculptural piece. But consider it again. How it took Beatriz so many, many tries to get it just right. How she had to keep pulling at the clay to get the swooping lines that characterize the piece. How she talked for years to her friends about that one specific item—how long the shape eluded her, that is, until she found it perfectly under her hands.
Suddenly, an ice bucket earns that gravity we mentioned before. The story is what consumers truly love, and that love can change interest in an item into a sale.
TECHNOLOGY HELPS US GET BACK TO HANDMADE
As we search for handmade goods, technology has made it even easier to connect with its creators. Etsy, the leading ecommerce website focused on handmade items, has exploded over the last few years. Etsy now has over 1.6 million sellers, with 25 million active shoppers.
In 2015 alone, 2.39 billion dollars worth of merchandise was sold on Etsy.
And Etsy isn't the only one selling handmade goods online. From Zibbet to Amazon Handmade, more websites and smaller retailers are combining the things people love about handmade goods with the ease and efficiency of online buying.
As Kelly Explains:
"The web provides a world-wide storefront to an artisan, and with sincere and careful wording, and good photography the artisan's story and craft can
be presented in a different, but equally compelling way."
THE FUTURE OF HANDMADE GOODS
With even more opportunities for artists to reach their audience, handmade goods aren't going anywhere for a long while. In addition to the story they tell, handmade goods also often look better, last longer, and can outperform a mass-produced item.
Handmade goods matter, and customers love them. Make it possible for your customers to find them—whether in your store or online.